If you want your website to generate leads and sales, you need irresistible copy. Unfortunately, many business owners don’t know how to write effective website copy that converts visitors into customers. This blog post will discuss the basics of good website copywriting and provide some tips that will help you create copy that sells your stuff!
The first step in writing effective web copy is to understand your audience. What are their needs and wants? What are their pain points? Once you know who your target audience is, you can start creating content that speaks to them directly and makes them feel heard and understood.
When it comes to website copy, less is more. Keep your sentences and paragraphs short and to the point.
Our world is very sophisticated in its buying. Which for you, as a business owner, means they are scanning all of your content. When they land on your website, it’s probably not the first website they’ve found to help them with their problems.
It’s up to you, the business owner, to convey in as few words as possible how you’re unique and why they should choose you over the competition. And all of this work is done through the words you choose on your website.
Another way to have irresistible website copy is to use active voice and concrete language to get your message across clearly.
In other words, we want to clearly state what it is we want our readers to do. Active voice in copywriting allows you to show authority on a subject matter. It gets to the point in your writing. Don’t overcomplicate the process by adding extra words and phrases. Buyers don’t land on your page to take a stroll down memory lane. Buyers show up to see if you’re the expert and if you can help them solve their problems, quickly.
Lastly, don’t forget to use strong calls to action that encourage your readers to take the next step!
Call to actions are what you want buyers to do after deciding you’re the best fit for them. Choosing a call to action that mirrors the words you’re using in your copy is a great way to add trust to the buying process. If you’re saying that you are giving them a “10-day free trial,” then your call to action could say, “Get Your Trial Here.” Again, taking any guesswork or mental effort out of the buying process is going to generate more leads and sales through your copy on your website.
If you follow these tips, you’ll be well on your way to writing website copy that converts. Always keep this in mind, keep your audience in mind and focus on creating content that speaks to their needs. With a little effort, you can create copy that has your leads opening their wallets ready to pay!
Do you have any tips for writing effective website copy? Share them in the comments below! And if you’re looking for more help with your copywriting efforts, be sure to check out our services. We specialize in helping small businesses create and execute marketing plans that get results!
