When it comes to creating a website, one of the most important aspects is developing a brand voice and tone. This will help you create a consistent experience for your visitors, and will also make your business seem more professional. We wanted to discuss what brand voice vs tone is, and how you can go about creating them for your website. We’ll also provide some examples of businesses that have done an excellent job with their brand voice and tone!
First, let’s start with a quick definition of brand voice vs tone. Brand voice is the personality of your business, and it should be consistent across all of your marketing materials. Brand voice should stay consistent in your social media, print, emails, website pages, and more.
Tone, on the other hand, is the way in which you express that voice – it can be serious or playful, formal or informal. Together, these two elements will create a unique and memorable experience for your website visitors.
Imagine walking into a restaurant and the hostess is wearing a little black dress. You scan behind her to see kids climbing in sand pits and drinks on the tables with little umbrellas in them. Or maybe the hostess has on a Hawaiian shirt, and the customers are all in suits and ties. It makes you wonder: What is going on here?
Brand voice vs tone helps us make sure our potential customers don’t experience this confusion. Brand voice is the hostess and the tone is how the restaurant feels overall.
Now that you know the difference between brand voice vs tone, it’s time to start thinking about how you want your business to be perceived.
If you’re not sure where to start, consider these questions:
– What are our core values?
– What is our target audience?
– How do we want our visitors to feel when they encounter our website?
Answering these questions will give you a good starting point for developing your brand voice vs tone. From there, you can start thinking about how to express those elements on your website.
Here are a few tips:
– Use strong, active language
– Be consistent with your messaging
– Write in a way that reflects your brand’s personality
If you keep these tips in mind, you’ll be well on your way to creating a brand voice and tone that will set your website apart from the rest. And if you need some inspiration, be sure to check out our list of examples below!
Examples of businesses with strong brand voices:
As you can see, each of these companies has a very distinct brand voice.
Warby Parker is playful and friendly. They use puns such as: “We’ve got you covered.” They want people to feel playful when encountering their brand. Their mission is to inspire and impact the world with vision, purpose, and style. This gives them an advantage when it comes to being more playful.
Another brand that uses brand voice vs tone is MailChimp. They are humorous and helpful. Their images correlate with their brand voice vs tone. MailChimp has options on their site to take a break from work and watch TV. They says: Take a break from work to watch, and come back ready to take on the world.
Slack is professional and straightforward. They use phrases like, “get stuff done,” “decide now,” and “focus.” These words show the straightforwardness of Slack.
As you can see, no matter what your brand voice vs tone is, it’s important to be consistent with it across all of your marketing materials.
Now that you know how to create a brand voice and tone for your website, put these tips into practice and see what a difference it makes! Your visitors will appreciate the consistent experience, and your business will seem more professional as a result. Thanks for reading!
We hope you enjoyed this blog post. If you have any questions or would like to learn more about branding, be sure to check out our other blog posts or contact us today! We’re always happy to help. Thanks for reading!
– The Copywriting Experts at Sandbar Marketing